Our Approach

We take a data-centric approach to HR data to create custom solutions that have real and actionable business impact. We combine our years of experience in academic research and corporate settings with our expertise in HR, data analysis, and people analytics to bring tools for on-time business decision support. We believe in continuously listening to employees using multi-layered platforms so organizations can pivot quickly and build a supportive environment that fosters a positive employee experience – leading to a more productive and engaged workforce who are advocates for your company and brand.

Our Story

In our experience working within the HR and people analytics space, one thing has become very clear: the way we are thinking about and approaching human resources needs to change. Data is our friend, and we need to do more than just collect it. We need to ensure that we are constructing valid measures that are actionable, and support real and on-time business decisions. These tools also need to be simple while yet contextual to recognize the complexity of people, and the situational strength of being at work. Data often feels like our enemy when it doesn’t tell us what we want to hear, or worse – says nothing at all.

Real analytics about people is an investment. This company was founded on that understanding. We are here to help your company #thinkdifferently about HR, and provide customized solutions to put your company at the forefront of the future of work.

Meet The Team

With our combined experience, diverse skillset, strong expertise, and passion for our work — you have never been in better hands.

Kalifa K. Oliver, Ph.D.

Founder & Managing Partner 

I am a people data and research nerd with over 10 years experience in both academia and Fortune 50 companies consulting and leadership. I love to to challenge the way we think about work and employees. I unapologetically advocate for continuous listening within organizations to foster positive employee experiences. I’m also always up for a good laugh.

Janelle H. Cheung, Ph.D.

Talent Research & Innovation

Aisha Pectyo

Data Science

Danielle Melton

International, Cultural & DEI Research

James A. Ledbetter III

Client Acquisition and Services